thinblog - Filed under 'ann evanston'

thinblog

enthusiastic babbling, sprinkled with a light dusting of coherence

01
Aug 2011

Social Media Successes

Blastann

How many times have you seen the content shared by so-called 'social media gurus' to find that it seems like they're just re-hashing what's in the FAQ of Twitter and Facebook? It's almost like the typos are in there on purpose because they want to throw you off the scent of their copy 'n' paste job. They're mostly selling ads, empty e-books, and really crappy videos.

I'm here to tell you: I've found a marketing expert with real-world experience, and impressive social media success. Ann Evanston, of Warrior-preneur fame, recently ranked among the top six marketers in the country, is a truly wonderful find. One of the top  measures - some say the only measure that matters - of an effective mentor or expert is the measure of how effectively they impact their audience. Ann's impact, from her public speaking to her social media mentoring, is vast. She frequently uses the term "go giver", and is the best example of someone who's quite generous with her time and advice. The advice itself is creative, practical and extremely effective.

Do yourself a favor: Check her out. She puts out a tasty newsletter that comes with a free video when you sign up. To make it easy, I made a simple Facebook app that gets you squared away in no time flat. Click here now to get in on the goodness.

30
Aug 2010

Typewriter Math

Img-typewritermath

Math On A Typewriter

Ever find, at times, that online marketing - online ANYTHING - is like doing new math on an old typewriter?  Sometimes, you're so focused, the slow arduous process of creating the equation bears the reverential gravity of ritual that's almost more satisfying than the intended eventual solution.  Other times, you're so bunched up in the midst of how to get the thing just banged out, you're wondering if it's even worth the effort; whether the equation will ever even balance, or if you even care.

On the one hand, you're in 'forest for the trees' mode, quite self-satisfied with having achieved the almost ideal placement of a just-about-right image in relation to text that very nearly says something of consequence.  Just getting there was a journey of discovery, and successes along path to magical upload-land were hard won and felt like it.  On the other hand, frustration tangles your nerves into such a jumbled jangle of "Grrrrr!" that you'd just as soon scrap the entire effort than deal with one more thing.

Matters On Your Mind

At the end of the day, on the one hand AND  the other, actual results slipped through your fingers.  The goals of realizing some positive traction got lost.  Started out on a well-paved road of the absolute best intentions.  Maybe you're stuck counting clicks and wondering where the conversions went.  Maybe you realize you've acquired just enough skill to be dangerous and still don't have the time to leverage your newfound chops because you're too busy playing catch up and actually running the business.  Lost in translation, the message got mired in the mediums and came out sideways, if it actually came out at all.  But oh, Intrepid Web Traveler, you're not ready to give up the ghost, because no matter how much all this may seem like vapor, you know that there's something to it, something real good, elusive though it may now seem.

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