The Psychic Cleaners or "The veteran loudmouth blowhard is not just my neighbor, he's my new social media pro, too."
Lots of newly minted web experts have cropped up recently. Who knew? I'm so glad, too. I mean, the (not-so-former) real estate broker is now a social media strategist. Awesome. And the failed marketer is now a design expert. And SEO genius. Fantastic. So what's the rub? Oh nothing, really. Just the fact that what they all have in common is mastering art of self-promotion, very often at the expense and to the detriment of the very businesses they're bilking - er, uh - I mean serving...
I know, I know. No need to be snippy. But really, just think about it for a second. While professionals in all sorts of industries successfully re-make themselves all the time, there's a difference between going to a seminar or watching a webinar and being proficient at things.
So take a good look at which counter you're leaving your precious finery on when you're considering the Psychic Cleaners, because there's no stain remover in the crystal ball.
