Comfort In Joy... For the love of coffee (and the craft of what YOU do)
I know, I know: It's supposed to be 'Comfort AND Joy'. But as I was thinking about it, enjoying my morning cup of coffee, I became bemused at the whole coffee snobbery issue, when it dawned on me: it's not snobbery at all. It's taking comfort in joy.
I watch truly gifted baristas; they're hardcore coffee people. I love to watch gifted folks doing what they do. It's almost a religion. Think about it, for a sec. There's reverence and ritual in what they do and how they do it. And the why of it all is infinitely simple, too. Because they love it, and - by extension - you: They're sharing their love of coffee and tea craft with you, and they take a pure and unadulterated delight in your enjoyment of it. Other than a small flourish if foam art , they're striving to be as transparent as possible between you and the product. And it's comforting to feel someone take such joy in what they do...

