thinblog - Filed under 'Google'

thinblog

enthusiastic babbling, sprinkled with a light dusting of coherence

02
Feb 2011

Checking Out: Getting Right With Google

[ cross-posting from my humble little ecommerce site ]

We all want to stay on Google's good side right? Duh. Right? That's a no-brainer! And Google wants to stay on ours. Wait. What? Yes. Yes they do. We rely upon Google for all sorts of information, and we trust them to provide us with authentic, authoritative links. That's where we come in. As online merchants with ecommerce sites, we need to prove to Google that our sites are real, and we're who we say we are. That helps them provide people with great information. Total win-win!

In response to recent concerns regarding the quality of Google's information, the online giant put a number of things in motion within their ongoing efforts to keep the good information flowing, especially about online products and merchants listed in their systems. That's us! In order to do that we're being asked to verify and claim our online ecommerce presences. So that's what this quick article's about.

If your ecommerce site is listing your products with Google, you may have received a message similar to this:

Here's how to verify and claim (both steps are required) your web address through Google:

1. Go to the Google Merchant Dashboard (http://www.google.com/merchants/merchantdashboard)

2. Fill out the General Settings and save the changes.

3. Be sure to enter the exact address of your online store's homepage in the Website URL field. See below

4. Verify the site using Google Webmaster Tools

5. Important: Come back to your Google Merchant Dashboard and claim your listing by clicking the "Claim" link beneath your web address.

Hope this helps and good luck! Here's Google's official instructions on getting verified and claimed. Please feel free to contact me if you've got any questions or need assistance. I've done a few of these for clients already, and I'm happy to help.

Filed under  //   Google   authenticity   authoritative   dashboard   ecommerce   merchant   webmaster  
09
Mar 2010

The Psychic Cleaners or "The veteran loudmouth blowhard is not just my neighbor, he's my new social media pro, too."

Psychic_cleaners

Wow. The magic of convergence. The yard guy's also my auto mechanic? Sure: Yard's fantastic, but my ride runs in circles like a sprinkler. But that's OK. The back seat's a hothouse for tomatoes! I'm going, green, baby!

Lots of newly minted web experts have cropped up recently. Who knew? I'm so glad, too. I mean, the (not-so-former) real estate broker is now a social media strategist. Awesome. And the failed marketer is now a design expert. And SEO genius. Fantastic. So what's the rub? Oh nothing, really. Just the fact that what they all have in common is mastering art of self-promotion, very often at the expense and to the detriment of the very businesses they're bilking - er, uh - I mean serving...

I know, I know. No need to be snippy. But really, just think about it for a second. While professionals in all sorts of industries successfully re-make themselves all the time, there's a difference between going to a seminar or watching a webinar and being proficient at things.

So take a good look at which counter you're leaving your precious finery on when you're considering the Psychic Cleaners, because there's no stain remover in the crystal ball.