thinblog - Filed under 'social marketing'

thinblog

enthusiastic babbling, sprinkled with a light dusting of coherence

14
Apr 2010

Comfort In Joy... For the love of coffee (and the craft of what YOU do)

I know, I know:  It's supposed to be 'Comfort AND Joy'.  But as I was thinking about it, enjoying my morning cup of coffee, I became bemused at the whole coffee snobbery issue, when it dawned on me:  it's not snobbery at all.  It's taking comfort in joy.

Comfortjoy

I watch truly gifted baristas; they're hardcore coffee people.  I love to watch gifted folks doing what they do.  It's almost a religion.  Think about it, for a sec.  There's reverence and ritual in what they do and how they do it.  And the why of it all  is infinitely simple, too.  Because they love it, and  - by extension - you:  They're sharing their love of coffee and tea craft with you, and they take a pure and unadulterated delight in your enjoyment of it.  Other than a small flourish if foam art , they're striving to be as transparent as possible between you and the product.  And it's comforting to feel someone take such joy in what they do...

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16
Mar 2010

Hug The Tiger, But Trust The Monkey...

W00T! Freedom! Ahhh... The light, the warmth, the soft fuzzy motes on the breeze. We're not blocked from emailing anymore! Here's some helpful info for other businesses gleaned from what we learned about trust, authenticity, transparency, and the hair trigger on a shotgun also known as "The Spam Button".

As a small biz (or any biz, really), being banned to the frozen gulag of no email marketing is chilling. A cold wake-up call for sure! Here's a brief backstory:

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