thinblog |
enthusiastic babbling, sprinkled with a light dusting of coherence |
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It's been updated, with more content and optimized for even faster downloading. The author's also working on a companion website, and has bundled the links in the Resource section into a handy little bit.ly bundle, too. Sweet.
Math On A Typewriter
Ever find, at times, that online marketing - online ANYTHING - is like doing new math on an old typewriter? Sometimes, you're so focused, the slow arduous process of creating the equation bears the reverential gravity of ritual that's almost more satisfying than the intended eventual solution. Other times, you're so bunched up in the midst of how to get the thing just banged out, you're wondering if it's even worth the effort; whether the equation will ever even balance, or if you even care.
On the one hand, you're in 'forest for the trees' mode, quite self-satisfied with having achieved the almost ideal placement of a just-about-right image in relation to text that very nearly says something of consequence. Just getting there was a journey of discovery, and successes along path to magical upload-land were hard won and felt like it. On the other hand, frustration tangles your nerves into such a jumbled jangle of "Grrrrr!" that you'd just as soon scrap the entire effort than deal with one more thing.
Matters On Your Mind
At the end of the day, on the one hand AND the other, actual results slipped through your fingers. The goals of realizing some positive traction got lost. Started out on a well-paved road of the absolute best intentions. Maybe you're stuck counting clicks and wondering where the conversions went. Maybe you realize you've acquired just enough skill to be dangerous and still don't have the time to leverage your newfound chops because you're too busy playing catch up and actually running the business. Lost in translation, the message got mired in the mediums and came out sideways, if it actually came out at all. But oh, Intrepid Web Traveler, you're not ready to give up the ghost, because no matter how much all this may seem like vapor, you know that there's something to it, something real good, elusive though it may now seem.
